“Buzzworthy Businesses” is a unique and cool talk show that showcases individuals and companies in the community that are making a buzz and giving back. Our goal is to interview guests that are doing great things in their business and in their community. Today our host, Morgan Allen spoke with Kayleigh Gravel.
Kayleigh Gravel
Digital Marketer at Avenue Z
Website Address: https://avenuez.com/
Short company description:
From ChatGPT to The Wall Street Journal, TikTok to Shopify, Meta to Google, Avenue Z powers the earned, owned, and performance media channels driving influence.
How has your business changed in the past 12 months?
Further leveraging AI and expanding our TikTok Shop expertise to grow our agency’s partnership with TikTok.
Describe a Failure in your Career
Instead of working part-time at a coffee shop during university, I wish I had pursued marketing internships or roles aligned with my long‑term career. At the time, I was very focused on studying, getting good grades, and graduating so I could find a job afterward, but I’ve realized that real-world experience and early networking would have accelerated my growth and even strengthened my academics. I also regret not investing more in relationships with classmates and professors, by going to class and leaving right away, I missed opportunities to build connections and learn from the people around me.
What about your company makes you the most proud
I love that our company always finds a solution to every problem. Even if we have to triage, build a workaround, or think outside the box, we still get to the final result. Whether a client has a unique platform that isn’t a native integration or they’re getting hit by spam, we figure it out. We come together as a team, push each other’s boundaries, and keep making the impossible possible!
How do you motivate people to give their best?
I think it’s easy to motivate people who are genuinely passionate about what they do. When two of us are geeking out over a solution we’ve just cracked for a client, or when the team is turning data into a compelling story, that shared excitement is contagious. Their passion energizes me, and when I show that I’m pumped about the work, it helps everyone else bring their best too.
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